The startup has been set up by former IBM and Oracle techies. Commenting on the launch, AppSpace Innovation Pvt Ltd Managing Director Rajeev Ravulapati said, “The app helps MSMEs to get discovered by customers and enables them to communicate marketing messages like special offers, product arrivals, upcoming events and various announcements.”
Pointing out that the advantage of using a digital platform is what it gives MSMes a wider access to its customers, he said: “The MSME segment has generally used traditional means like pamphlets and banners to communicate with their customers within the range of 2-4 km. But smartphones have dramatically changed the way people shop. o”, he added.
Source: Times of India