Steps for making Handicrafts competitive in the international market
The steps taken by the Government for making the handicrafts as well as handmade carpets and other floor coverings competitive in international market include: participations in fairs/exhibitions abroad; thematic display and live demonstration of handicrafts in exhibitions abroad; organizing buyer-seller meets in India and abroad.
It also include brand image promotion of Indian handicrafts abroad through seminars and publicity, awareness programmes to exporters about technology, packaging and export policies in India; organizing Indian Handicrafts & Gifts Fairs, product specific shows and Made in India show and providing assistance under Market Development Assistance and Market Access Initiative Schemes of Ministry of Commerce to exporter members.
Source: PIB