Cloud telephony company Exotel’s API opens for startups

Exotel, a cloud telephony company, will make its tools and rules for building software applications termed as API available in Singapore, Malaysia and Indonesia. The company is primarily targeting the tech-enabled service industry. An initial investment of $10 million (approx Rs 66.5 crore) is planned for the next two years, a majority of which will be used for operational and sales spends.

“When we were thinking of our expansion plans, we first wanted to target markets similar to India. Both in terms of culture and population, Southeast Asia is therefore the logical first step. This tech-enabled service could be anything ranging from booking a cab to ordering a meal online to buying something from an e-commerce website,” said Shivakumar Ganesan, CEO of Exotel.

The overseas operations will be overseen by Varun Raj, who was the Co-Founder of Voyce, a customer feedback firm that Exotel had acquired last November. Singapore will be the headquarters for Exotel’s Southeast Asia operations.

Source: The Economic Times