ftcash aggregates all payment methods including credit/debit cards, net banking, various mobile wallets, UPI and PayPal to create an open architecture-based platform for merchants to initiate digital payments. The company primarily serves micro-merchants, MSMEs, home-based entrepreneurs, mom and pop stores and large corporates with a merchant base. ftcash facilitates both payments and loans for merchants and allows them to repay loans directly through the platform.
Commenting on the announcement, Sanjeev Chandak, Co-founder and CEO, ftcash, said, “Our business model finds its synergies in payments and loans together as a unified tool to serve and engage with small merchants. However, we have only just scratched the surface as far as capitalizing market opportunities is concerned. We are thankful to IvyCap Ventures and 500 Startups whose faith in our vision will take us a step closer to achieving our goals. Their support will enable us to further accelerate our business operations and set the stage for ftcash to establish itself as an undisputed leader in the high-growth fintech market.”
“Having invested in ftcash since its early stages, we have seen the company achieve remarkable growth in a very short time. The company’s one-of-a-kind business model along with the team’s vision has displayed immense potential, leading to this long-term relationship between our firm and ftcash,” said Vikram Gupta, Founder and Managing Partner, IvyCap Ventures.
Sheel Mohnot, Partner, 500 Start-ups commented, “The Indian start-up ecosystem is an exciting place for investors and VCs. ftcash has established itself as one of the most innovative companies today in the fintech sector. Through our association with the company, we aim to help the company unlock the vast market potential for its product, possibly on a global scale.”
An innovative fintech start-up leveraging technology to bring about market disruption, ftcash is backed by PayPal and has previously won several awards and recognitions across the globe for its differentiated approach.
Source: BW Disrupt