“Any display device can work as ‘magnet’, it is built on android. If you have an android device any display can be converted into ‘magnet’. It is hardware agnostic,” said Sachin Garg, CEO of MintM.
‘Magnet’ displays relevant content, responds and tracks expressions and generates statistics. This round follows MintM’s step out from TLabs, the startup accelerator. MintM earns in a pay-per-engagement model from advertisers.
‘Magnet’ has been adopted by outlets like Star Bazaar, Jawed Habib, Spar, HyperCITY, Aviva Insurance, Printo and overseas outlets including Target. “Traditional advertising suffers from a few handicaps —it’s consumed far from the point of purchase, it’s impossible to do in a highly targeted way and it’s hard to measure the impact. MintM beautifully addresses all these shortcomings,” said Sundeep Holani, an investor in MintM.
Source: The Economic Times