“We have seen an explosive growth of 40% CAGR in the past 4 years,” said Nitish Mittersain, the founder of Nazara Technologies.
Mittersain attributed Nazara’s growth to rising smartphone penetration and improving data connections.
“Another aspect that has helped with growth is pre-loading games on millions of devices through partnerships with handset manufacturers,” Mittersain said.
The gaming startup plans to launch a host of products and services in 20 additional countries, while focussing on increasing its user base from 35 million unique gamers to 100 million gamers on a monthly basis.
“The expansion of Games Club, which is a subscription-based service, into 20 new markets could be a huge growth driver,” said Manish Agarwal, the CEO of Nazara Games.
The mobile gaming publisher is operational in 48 countries including India, Dubai, Singapore and Mauritius.
Source: Economic Times