Mudra bank turns digital; launches mobile app

Micro Units Development & Refinance Agency (MUDRA), which was set up by the Government of India for developing and refinancing micro enterprise segment through lending institution which are in the business of lending to small / micro business entities engaged in manufacturing, trading, and service activities, has turned digital with a mobile application in play store.

MUDRA Bank has chosed i-exceed’s Appzillon  for extending their services digitally across mobile platforms. The move aims at developing and deploying a mobile app that provides information and services to their customers through a simple and easy to use interface. Currently, the app is available on Apple’s iTunes Store and Google’s Play Store.

With the primary idea to ‘fund the unfunded’ MUDRA wants to ensure that its information and services are easily accessible to their customers to finance last-mile financiers of small and micro business enterprises.

Appzillon, the flagship product of i-exceed, is an omni-channel application development platform and helps organizations worldwide in their digital initiatives. Using Appzillon, MUDRA went live with their app Mudra Mitra for both, mobile and tablet interfaces in record time. Leveraging Appzillon’s unique automated development approach and omni-channel capabilities, the app serves as an information portal for all MUDRA customers and extends its services digitally.

Joseph John, Managing Director at i-exceed commented, “The vision of Mudra Bank is to be financial support provider for the bottom of the pyramid customers and will give the much needed impetus for accelerating entrepreneurial culture and spirit.  Today, it is not the dearth of ideas that is impediment to budding entrepreneur, but the availability of financial assistance and Mudra Bank fills this void. i-exceed looks towards long term association with Mudra Bank in their journey of fostering entrepreneurship”.

Jiji Mammen, CEO at MUDRA commented, “The MUDRA Mitra developed by i-exceed’s Appzillon is a fine solution and very user friendly. The App provides information on MUDRA, its schemes and also guides the borrower on how to get a Mudra loan. In the time to come more and more applications will be added to it, which will provide an end to end solution for the borrowers to access micro finance in a hassle free manner.”