The funding will help BabyChakra invest in product development, strategic hires and to creating localised content, said the company statement.
BabyChakra is an online community that provides information on conception, pregnancy, birth, and early childhood for parents and parents-to-be. It claims to be country’s largest community of mothers and top parenting and childcare experts.
“Supporting the health and wellness of mothers and babies is the foundation of building a healthy future. BabyChakrahas created a powerful online resource for parents,” said Sunny Singh, Founder of RoundGlass.
“At RoundGlass, our mission is to change people’s lives for the better. We want to help build platforms like BabyChakra that offer online resources and education for parents – to help our newest generation thrive. I believe that digital health solutions can have a profound impact on India and that BabyChakra delivers an invaluable resource for parents,” added Singh.
The site also provides reviews of more than 25,000 maternity and childcare services. All content and services focus on maternity and childcare: with content centered on healthcare, nutrition, early learning and support services (daycare, nanny agencies). The BabyChakra community is comprised of 500,000 mothers who visit regularly seeking advice and support.
“We created BabyChakra for two reasons: one because young couples are essentially raising children in nuclear families with no support system to fall back on. Parenting can be very isolating and many first-time parents need guidance and reassurance or immediate access to urgent questions. Secondly, this same community of young couples are also highly-active online consumers who use the internet to find homes, to seek guidance on technology purchases, and look for recommendations for restaurants and travel destinations. We saw a critical void for an online resource for childcare and parenting,” said Naiyya Saggi, CEO & Co-Founder, BabyChakra.
BabyChakra has been founded by Saggi, a Harvard Business School alumnus, who has extensive experience in maternity and child care having worked with both McKinsey and the Public Health Foundation of India. Last year, the company raised its Seed round from Mumbai Angels, the Singapore Angel network and Arihant Patni.
Source: Business Standard