“The digital world has opened up plethora of avenues to reach out to your audience. Many SMEs specifically the OEMs for some major brands have now the opportunity to come out of the closet and market themselves. The global economics and the entrepreneur centric policies of the government of India will only help Indian SMEs achieving significant growth. The impetus is on developing quality & indigenous products and marketing them.” says Prashant V. Rao, Co-founder & Business Head, D-Ammo Imagineering.
India’s growing internet user base of 500 million is indeed shaping the way businesses are done. The digital media has a great potential to impact the outcomes of small and medium enterprises positively. In this fast-moving internet-savvy environment, only those businesses will survive and thrive in the future that will leverage the power of the digital media.
Speaking on the occasion, Raktim Das, Founder & CEO, SMEpost.com said “Social media and the growing internet base catapulted by the increasing penetration of smart mobile phones has changed the way businesses are conducted. The growth is also being catalysed by the government’s Digital India initiative, collaboration among mobile Internet ecosystem stakeholders and innovative content and service offerings from mobile-based services players. Gone are the days when SME’s were constrained by resources and limited global reach. They can think big and make it big. They just need to leverage and capitalize on the power of social media.”
D-Ammo Imagineering and SMEpost.com will collaborate to visualise, conceptualise and develop cutting edge technology enabled digital video content solutions for SMEs to leverage the power of social media to build their brand imagery and market better their products and services.
Increased Internet enabled device penetration, decreasing handset prices and data plans tariffs are helping to create a suitable environment for a rapid growth of Mobile Internet in India, with rural India set to take the lead.
“Social Media is today the ‘Channel’ that everyone is habituated to. It has become a part of life. People today are ‘watching’ more on social media, interactive messaging & other networking platforms as compared to television. Today, building a brand and being relevant has become easier & economical. We see many SME’s seeing this as an opportunity to REACH OUT”, added Anuja Sachdeva, Creative Director, D-Ammo Imagineering.
The surge of internet users in India is only expected to continue in the next few years. The future of business is digital and as an SME, sooner or later you have to accept it and utilise it for your good, the sooner, the better. The effects of digital platforms is going to multiply and it is not a wave that will vanish. It is a necessity and is here to stay.
To know more about SMEpost.com – D-Ammo Imagineering Social Media Video Branded Content Solutions, reach us at connect@SMEpost.com