Former senior analysts at McKinsey and alumni of Harvard and Kelloggs, Charles and Malhotra have sourced technologies and components from various companies, including exclusive rights for a compression technology called Perseus that uses parallel processing computing, to compress 400 kbps videos to just about 100 kbps.
This enables them to deliver videos in less time over bandwidth constrained networks. “After working with various online video players active in almost all the continents, we realised that the regional movie streaming on mobile phone market in India and emerging markets was largely untapped. That’s when we cherry picked tech components from various firms across the world — from BENGALURU to Japan to London — as well as utilised our in-house tech team to create the product,” said Charles.
Perseus was developed by London-based software firm V-Nova. With Fastfilmz app, a three-hour high-definition movie that would ordinarily be 3GB in size can be compressed to 783MB. The app also recognises if a phone supports high definition videos or not, offering films as low as 180MB in size.
“It takes 10 seconds. When the content first arrives it is encrypted but as soon as you click on the movie, you get the key from cloud. It costs around 1kb of data just getting the encryption key. This functions on tech system called Wifi direct. It creates a hotspot on your phone and requires no data,” Charles said. The regional movie streaming app works on a subscription-based model, charging Rs 10 per week and Rs 30 per month, for unlimited downloading and streaming services.
Source: Economic Times
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