India’s online coupons market is one of the most competitive niches in the country’s ecommerce sector.
Like other companies in this space, CouponClue competes for the attention of the budget conscious India online shopper, who is always on the lookout for the best discount offers in myntra and many other on every product, ranging from smartphones and home appliances to clothing and fashion accessories. The company aims to provide exclusive in-store shopping coupons from a range of online stores in India.
CouponClue is an initiative of Ishat Bhatt, a 26-year old entrepreneur from Anand in Gujarat, who has been involved in a number of online ventures.
Gujarat is the manufacturing hub of India, but of late, a number of young Gujarati men and women have taken to entrepreneurship in a big way, especially in the ecommerce space.
The ecommerce industry is growing at a breathtaking speed in India. According to Forester Report, the ecommerce market in India grew at a compounded annual growth rate of 57 percent in just four years, from 2012 to 2017. Mobile internet usage has kept up pace as well, with a vast majority of online shoppers using their smartphones to make purchases at their favorite ecommerce stores.
Not surprisingly, the coupons space within India’s ecommerce sector accounts for 13.5 percent of the traffic, and is growing at a rapid clip of 63 percent each year with over 8 million unique visitors each month. What makes it all the more compelling is that over 74 percent of the buyers look for exclusive discounts, offers, vouchers and coupon codes at coupons sites so as to save money with every purchase.
Bhatt commented, “Until a few years ago, nobody had heard of coupons sites. Now everyone wants to get into this business. But we are not afraid of our competition as most of them are not really serious players and only want to make a quick buck. We have invested heavily in our business and are determined to make it succeed. We are in this for the long-term and are prepared for the challenges ahead. This separates us from most of our competitors”.
As of now, CouponClue has partnered with over a thousand online stores in India, including Amazon, Flipkart, Snapdeal, Ajio, Shopclues, Paytm, Zivame, Abof, Tata Cliq, MakeMyTrip, ClearTrip and Myntra, to name just a few.
Shoppers can look for online shopping discounts from their favorite online stores and brands within several different categories such as apparel, jewellery, gaming, fashion accessories, footwear, home decor, baby diapers, electronics, handbags, books, gifts and much more with exclusive coupons from CouponClue.com
Source: ET Retail