The liquidity crunch following the recent demonetisation of higher value currency notes has hit retail at kirana stores and the sale of FMCG products sold there, and startups in the space are facing a heavy brunt. Bengaluru-based iD Fresh Foods, which sells ready-to-cook products which sells read…
Tag: Neeraj Kakkar
Desi script helps small turn big!
When Bangalore-based Hector Beverages decided to launch ethnic Indian drinks brand Paper Boat with Aamras and Aam Panna, it found its main ingredient, raw mango, a tough nut to break. “It was almost impossible to process a hard fruit like raw mango. If we ripen and then pulp it, it loses its gree…