Cloud-based software maker Zoho is eyeing India as the next big opportunity, as the software-as-a-service (SaaS) segment in the West has saturated with too many players overcrowding the largest market. With an annual investment of more than Rs 10 crore allocated for marketing in India, the compan…
Tag: Salesforce. com
SaaS start-ups raise over $256 mn in VC funding
In the midst of a funding winter for startups, companies offering software-as-a-service (SaaS) have raised over $256 million in venture capital funding since January, counting several big-ticket deals. What has worked for SaaS startups is the focus on unit economics – a metric to measure a …
SalezShark to handle Nasscom sales operations
IT industry lobby Nasscom has chosen customer relationship management startup SalezShark over the likes of Microsoft and American cloud computing company Salesforce. com to handle sales operations. SalezShark will now manage the entire gamut of operations from marketing, events and publications t…