Tag: Sony

E-commerce firms invite physical stores to sell big brands on their sites

E-commerce companies are trying to persuade brick-and-mortar retail chains — bitter rivals in most product segments — to come on board their digital platforms to sell big consumer electronic brands. This follows companies such as Samsung, LG and Sony having successfully managed to squelch once-ra…

Leveraging technology to encourage children to play

MadRat Games, a gaming startup backed by the founders of Flipkart and Snapdeal, has developed an interactive suit designed to encourage children to venture out and play even within the restrictive confines of housing complexes. The SuperSuit, which will be launched at the Consumer Electronics Sho…