After his passing away, it was then and there that Ranu decided she had to do something against this dreadful disease, and hence took birth My Sanika Cancer Care Society.
“Our mother took a bold step and she started handling the business along with taking care of our father and the entire family. She always kept me like a princess. He (my father) passed away around three and half years ago and that very day I had decided to do something good for the needy cancer patients. Around one year ago on January 10, 2016 I started a NGO, My Sanika”, says My Sanika Founder Ranu Jain Gupta.
The NGO believes that every cancer patient has a right to the full range of treatment, and thus makes sure that they get it.
Excerpts from an exclusive interaction with Ranu Gupta of My Sanika:
Background of Promoter
I am from the land of foodie people, Indore. I was born and brought up here.
I worked for a year in the industry related to what I studied but opted for a completely different stream after that. Today, I am an Internet Marketer (with 8 years of experience) by profession and have recently resigned to live my passion of helping needy cancer patients.
The initial period- the challenges & the ecstasy of quick wins!
As a social entrepreneur I faced many challenges, many frustrations and a lot of disappointments.
I still remember when we wanted to do our first fundraiser. It was a drawing competition “Paint Fitness” for kids. We went to different people for sponsorship but everybody denied saying two things:
How do we trust you?
Do you have 80G?
We were too new to have 80 G and as of “trust”, we could only ask them to give us a chance to prove. Hence I decided that we will do things on our own without pressing much on the sponsorship and donations.
Being a mother while running your own organisation and working in an IT company was very challenging. Mompreneurs have dual responsibilities but family supported me a lot and that’s the reason I could achieve so much within one year.
We will be completing one year on my son’s second birthday on January 10, 2017 and till date we have organized 7 fundraising events and have helped 8 needy cancer patients.
The journey so far!
Today, we get media coverage from popular newspapers and one of the happiest moments was when we received a video testimonial and an acknowledgement letter from Dr Digpal Dharkar, one of the most renowned Oncosurgeons of India and the Founder of Indore Cancer Foundation.
Strategic Alliances & Partnerships
We recently did an auction of merchandise by YouWeCan, a foundation of Yuvraj Singh. All the proceeds will be given to YouWeCan for the education of cancer survivor kids.
The future, as you see, 3 years from now in terms of scope and scale of your business enterprise
To be an all-encompassing cancer help organisation that works towards patient care, aid, assistance, awareness and advocacy. Also as a preventive measure we want to run a cancer awareness camp and literature, especially for rural India.
As a target for 2017, we want to help at least 100 patients.
Key moments of reckoning in business life
We have a very small team but still we could manage to organise 7 fundraising events without asking for donations and without any sponsorship. Till date (in 11 months) we have helped 8 needy cancer patients.
The feelings on getting the first big order / contract for your company
Here I will write about when we helped our 1st needy patient.
We raised our first fund through painting competition for kids “Paint Fitness”. Many kids participated in it and contributed to a cause. That day I realized that real happiness lies in “giving” and not “taking”.