IndusInd Bank will transform customer engagement with IBM’s multi-channel digital marketing services in order to enhance its cross-sell platforms.
In retail banking space, businesses need digital marketing solutions capable of sifting through large amounts of transactional and interaction data from various touch points. They also require strong analytical capabilities capable of evaluating customer behaviour from the call centre, branch locations, website, mobile app, ATMs etc.
Using customer behaviour analysis and real-time contextual marketing, banks can ensure that customers connecting with the bank on any channel will receive relevant and timely communications and offers that address their unique needs.
Explaining the unique managed marketing partnership with IBM, Sameer Gupta, Head Personal Banking & Decision Sciences, IndusInd Bank said, “Our objective is to build a cognitive framework powered by an automated marketing platform which enables us to engage with our clients in a relevant and timely manner.”
He added, “This unique partnership with IBM helps us leverage their market leading UNICA platform as well as their proven expertise in technology delivery. It allows us to focus on our client and business delivery without having to worry about technology components, capital costs, operations management and talent management.”
IBM will provide a cloud and predictive analytics based multi-channel campaign management solution that enables IndusInd Bank to strengthen its online banking presence while improving the product holding per customer, as a part of a three year strategic agreement.
