The Birla Sun Life insurance company has created a solution for doctors as well to help them have protection and offered protection counselling to look at their needs. Similarly, a wealth-creation solution was designed for SME employees.

In the innovation lab, Birla Sun Life also takes help from a design company to help them come up with better solutions.

Peer learning and case studies are being used to instill this new methodology of sale among the sales force right from sales head to regional managers, zonal managers, branch managers and agents.

Source: Business Standard