Mumbai-based virtual reality content studio SpectraVR has raised an undisclosed amount as seed funding from US-based technology venture capital firm Rothenberg Ventures for its expansion plans.

The startup specialises in producing high-end, 360-degree videos and animated interactive virtual reality-based content. “We use high-end technological equipment to create a novel film experience by producing convincing point-of-view scenes, aerial shots and film-making tools to generate immersive imagery,” said Sushant Baliga, founder of SpectraVR.

The funds raised will be used for product development, which includes creating VR-based games for brands, creating travel-oriented experiences, movies and other short-format content.

The focus will be less on creating virtual reality headsets and more on enabling users to experience the same through their smartphones in order to make it more cost effective.

Source: Economic Times