Clothes made out of silk are always attractive and appealing to the eye. Silk, in India, is a luxury good. India’s Silk Industry is the world’s second largest after China. It employs more than 60 lakh people that also involves farmers. Silk industries have been working splendidly over the years. One of the silk industries that have made a mark and created a name for itself is Unnati Silks.
About Unnati Silks
This industry emerged in 1980 and was founded by Devender Gopal Ladha. Since its inception, the name synonymous with Indian Handlooms and associated first-hand with weavers from across the length and breadth of India, is a family enterprise with expanding global operations.
“Handlooms are not new to India. Existing since traditional times, they are slowly being seen with more interest and anticipation. In fact, Handloom is one of the most valuable contribution of India to Global Fashion,” Devender Gopal Ladha, Founder of Unnati Silks group says.
Unnati silks has a vast and varied fare of 300 + varieties of fabrics with choice prints, from traditional techniques, to exotic tribal art, the outcomes are fascinating, incredible and inspiring works of a dedicated clan of ethnic artisans, that range from rich heritage clothing to modern day Indian avatars.
Unnati Silks has its own online store where customers can get their clothes easily. This is the most trusted online store for handmade fabrics with fixed price and zero per cent discount. Purchased online or from its Hyderabad stores, the Unnati Shopping Experience spells Trust, Confidence and Satisfaction.
Wide range of clothes
There are varieties of sarees that the industry offers. From Andhra Handloom Sarees to Banaras Sarees, from party wear to bridal sarees and many others. There are also plenty of salwar kameez in different designs that catch the buyers attention. Tunics, Shirts, Kurtas, Palazzos & Pants, Blouse, Tops & Tunics, Dupattas and Bottoms are also available online for the customers.
“I was introduced to Unnati Silks in 2014. And from that time, i have always been in love withtheir products,” says Shruti Singh, a regular customer of Unnati Silk.
“Every time i buy clothes online, something or the other would upset me. But when i bought my first saree from Unnati Silks, i was satisfied,” says Jyoti Kasana, another customer.
“I love their products. The fabrics that they used are very good. That is why I always have them in mind whenever I want buy a silk product,” says Karuna.
Unnati Silks is always seeking new ways to celebrate ‘handlooms’ and so has begun a campaign for the occasion, with a hash tag #handloomswag, inviting contributions of selfies or images wearing ‘handlooms’ among the youth of India and their by helping the Handloom community to grow. Handloom Day is also celebrated on August 7, every year.
“Talented weavers and artisans have not received their due, the major challenge is to reach out to the youth of this country. Many of them have pre-conceived notions that Handlooms are boring, they are unaffordable. This led to the conception of “#handloomswag” campaign to target specifically the Indian youth. And to show them that Handlooms are fun, interesting and they don’t lack swag,” Ladha, adds.