Why entrepreneurs are hedging their bets on crowdfunding

Over the years, crowdfunding has become popular among entrepreneurs mainly because it’s a great way to test the waters before you actually launch the product or service. You understand your idea’s worth and where it stands in the industry. It’s actually the crowd telling you what’s working and wh…

MSME sectors in Bengal

‘Timely payments for MSMEs are crucial’

It is a well-known fact that the economic success of developed economies is driven significantly by micro, small and medium enterprises (MSMEs). MSME development, especially access to finance, has been a focus area in India too. However, despite being a prime policy focus, MSME access to finance …

Limesh Sir (4)

How Microsoft Kaizala can help SMEs & start-ups manage business

Kaizala is a mobile app specifically designed for Indians by Microsoft India. Mobile penetration in India is much deeper as compared to PC usage. Also, it is expected to increase dramatically in coming years. Which means that people using mobile as primary device for conducting business will be m…