Tag: bigbasket.com.

Are ad agencies paying heed to start-up needs?

In April 2017, FCB India announced it will cater to start-up clients via its rebranded division Bushfire. Rohit Ohri, Group Chairman and CEO, FCB India, tells us that he took around six months to bring together the right team, to collaborate with businesses that demand fast ideas and quick result…

Startups help ailing farmers

One may think the new-age startups have no relevance to the society, just serving as a mobile app for the tech-savvy people. However, recent news about these startups has a different story to tell. They address the problems of the most rejected segment of the society- farmers. While production of…