Tag: Freshbury

Grofers fruits & veggies under ‘Freshbury’

Grofers, the food and grocery hyperlocal, is tweaking its business model to a partly inventory-led one, CFO Ashneer Grover told. The company has decided to sell fruit, vegetables and staples under a private label — Freshbury — and these will be sourced from Grofers India’s sister concern. Grover …