Tag: InMobi

Building company a marathon, not a sprint: Nandan Nilekani

Bengaluru: Values and perseverance, ambition and vision are attributes that entrepreneurs must possess in plenty, according to a galaxy of stalwarts who gathered to celebrate the spirit of enterprise at India’s de facto startup summit in Bengaluru on August 18. Even as they lauded the role …

Mobile advertising will play an important role for start-ups

2016 was a significant year for the mobile advertising industry. Mobile ad spend is up 430% since 2013, and with over 2 billion smartphone users worldwide, it’s becoming clear that the future of digital marketing is mobile. Brands are no longer only looking after websites because mobile apps are …

Headhunters focus on smaller start-ups to beat hiring slump

Talent recruitment firms are scouting for business from smaller start-ups that have recently raised funds to fuel growth, diversifying away from larger consumer Internet clients that have frozen hiring amid a funding slowdown, industry executives said. Talent recruitment firms such as Wenger &…

Greedy games set to launch video-based ad integration

Greedy Games, a two-year-old startup that enables advertising through embedding of brands, is taking on new partnerships globally and preparing to launch video-based ad integration. The ad-tech startup is partnering with award-winning Czech Republic developer Mad Finger Games and Malaysian digita…