Mumbai-based mobile gaming company Nazara Games has signed a three-year contract with IPL team Royal Challengers Bangalore to launch an IPL cricket mobile game that will feature Virat Kohli, among other cricketers from the team. The game, which will focus on monetisation through in-app purchases,…
Tag: IPL
Sport merchandise start-up Zeven to open brand stores
Home-grown, multi-sport, footwear and apparel start-up Zeven, which went live with its e-commerce site Zevenworld.com in January, is preparing to open four exclusive brand stores this year. Targeted at the 16-80 age group, Zeven is adopting an omni-channel approach to reach its customers. The fir…
Bengaluru-based startup MyVote.Today aims to be a voice for social activism
In a social media-centered world people may have so many platforms to voice their opinion, but there are few platforms where opinions can be converted into ground-level action. Bengaluru-based MyVote.Today looks to fill that gap by providing a polling platform on various issues. “We pick up…
Start-ups milk the IPL cash cow again
Whether you like the Indian Premier League or don’t, there is no escaping the din and crackle surrounding the event this year. And that is exactly what start-ups, paying anywhere between Rs 5 and 5.75 lakh for a 10-second spot on television during the matches, are betting on. The rates, alm…