We often talk about branding being an important business activity, but a brand is one of those words which is used leisurely by almost everyone but no one truly understands what it really means. When we talk about branding, it is never about your company name nor it is about how pretty the logo i…
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Resilience: The seed that start-ups can grow from
There are many companies selling “snake oil” that promise you a startup success formula. Unsurprisingly, there is a huge demand for it, given that hundreds of thousands of companies are looking for shortcuts to achieve the perfect startup success story. You might feel that things are moving slow …
Challenges with running a global e-Commerce business
Ecommerce has made it simpler for businesses to sell their product to a global audience. No matter where your business is located you can still market and ship your product to customers located in other countries. Operating a global commerce business is however not without its set of challenges. …
FreeCharge & Faasos tie up for e-wallet payment solution
Snapdeal owned digital payments platform FreeCharge said it has tied up with food-on-demand firm Faasos for e-wallet payment solution. FreeCharge currently provides e-payment facility to various food and beverages category players like foodpanda, Zomato, Swiggy, Freshmenu, Innerchef, Domino’…
Aramex invests in Grab.in and Logisure to bridge last-mile delivery
Global logistics service provider Aramex has invested in last mile mobile-based companies Grab.in and Logisure to strengthen its last-mile delivery service in the ecommerce segment in India. The company has committed to invest Rs 20 crore in Zomato backed last-mile delivery company Grab a Grub, w…