‘Khadi India’ has tied up with global cloth majors Raymond and Peter England to hawk garments made out of Khadi in the international market. This is just one of the many innovative decisions taken by the Khadi & Village Industries Commission (KVIC), as part of its brand promotion and series o…
Tag: Peter England
Madura Fashion’s khadi garment collection on hold
Aditya Birla group’s apparel arm, Madura Fashion and Lifestyle, has been served a show-cause notice by the government for announcing a new collection of clothes named Khadi, forcing the company to pull back its advertising campaign as well as delay unveiling the range under its Peter England bran…