Small businesses would want their employees to flaunt their logos, as much as large corporates do. However, getting employees to become brand ambassadors, is often challenging for start-ups and small businesses. Managing a brand merchandise program, which entails sourcing products, customization,…
Tag: start-up
What are the scopes for start-up companies in modern India?
Being merely over 65 years of an independent country, it won’t be entirely wrong to say that India is a young nation. With the drastic changes in the economy, the budding generation of the country has a lot of opportunity to not only establish themselves but also contribute for a holistic develop…
3 reasons why start-ups should outsource digital marketing
A lot of startups would like to get themselves known out there, and actually work hard in their digital marketing efforts. Time after time, I see that a lot of entrepreneurs fail to see what a complicated process digital marketing is, and that they need experts. Some of them hire social media int…
Why raising money is a never ending struggle for entrepreneurs
Running a start-up can be extremely challenging and founders often underestimate how much time and energy they will need to spend in raising money to make sure that they don’t run out of cash. Most founders are well-equipped to handle the technical problems which they will have to deal with. They…
An investor’s view on “What Makes A Founder Worth The Investment”
I have a lot of respect for entrepreneurs because I know how hard it can be to run a start-up. This is why, whenever we are evaluating an investment opportunity, one of the key questions we ask ourselves is – Is the founder coachable? The reality is that he’s going to have to master 50 […]…
Why start-ups fail: A marketer’s perspective
It’s easier than ever before to start a business. While a decade ago you needed a good deal of starting capital and a pretty strong idea to convince the bank to loan you some money, nowadays all you need is a laptop and the semblance of a decent idea. If you’re planning on becoming the […]…
10 fundamental legal requirements for every start-up
One of the principal causes which lead to the failure of a startup is disobeying the law. Startup founders while beginning the business may set aside many compliances for ignorance of law. However, no court of India accepts ignorance of law as an excuse. Besides, the legal jargons and expenses ma…
GST: गुड्स एंड सर्विसेज टैक्स के अधिनियमों ने उड़ाई SME की नींद
जानकारों का कहना है कि गुड्स एंड सर्विसेज टैक्स (जीएसटी) में सरकार और टैक्स देने वाले समुदाय ने जीएसटी से एमएसएमई (SMEs) पर पड़ने वाले असर को नजरअंदाज कर दिया है। यही वजह है कि कई एमएसएमई अब खुलकर आगे आ रहे हैं और अपनी समस्याओं को सरकार के सामने रख रहे हैं। घटेगी उत्पाद […]
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How GST will reshape the Indian start-up industry
Seen as one of the biggest tax reforms post independence in 1947, the Goods and Services Tax (GST) is set to bring forth unprecedented transformation of the Indian economy. There is a lot of conjecture around whether our markets are strong enough to sustain the impact of a radical change of this …
Grooming the next generation
When they start, businesses are usually about personal success. Because of a certain volume, it becomes a larger country-wide or world-wide phenomenon, but initially it’s a question of personal success. This is a certain level of drive, a certain projection of what you are. So that success has a …