Amazon will debut its membership Prime service in India next month, says a tech blog that has obtained the information by looking at the source code of the Amazon India website.

The blog, Maktech, said the source code reveals that the Prime service will have a dedicated landing page that is yet to be activated.

Amazon Prime will give fresh ammo to the $107-billion e-tailing behemoth in its fight with Flipkart . The service enables users to pay a fixed amount in a year and, in India, it will allow such users to get guaranteed delivery in two days, and free delivery of lots of items with no minimum order size. In the US, Prime members also enjoy exclusive access to movies and TV shows, ad-free music, unlimited photo storage and Kindle books.

According to sources, Amazon is also in talks with some leading content creators to support Prime services in India. A person familiar with the development said, “It’s been in the works for a while and they are looking to launch it soon, given the kind of focus they have on the Indian market and being able to close in on Flipkart. Amazon Prime could be big advantage to attract more consumers as users in the US have been using it regularly.”

“Amazon continues to make a significant investment to keep pace with Flipkart and Alibaba. I think India has grown in importance for Amazon, particularly since its foray into China has been met with modest success,” Kerry Rice, MD – equity research internet and digital media in Needham & Co, said recently.

In the US, patrons subscribing to Amazon Prime are charged $10.99 monthly and $99 annually. the pricing in India could be attractive and is expected to be lower initially to crack the price sensitive Indian market.

“Amazon Prime could help solve logistics issues which are quite complex in India. But the key would be how Amazon prices it initially to get the users hooked to the service,” Satish Meena, an analyst with Forrester Research, said.

Source: Economic Times.