Craftsvilla, an online marketplace for ethnic products, has expanded its services to cover the Middle East, New Zealand and Australia. The company aims to touch Rs 100 crore in revenue in 2016-17, said Manoj Gupta, founder of Mumbai-based Craftsvilla.com.
“We have seen a lot of demand from international markets, even remote areas like the Polynesian islands. We have seen a lot of traction from consumers in Australia and the Middle East,” said Manoj Gupta, founder of Craftsvilla.com.
“There are Indian citizens in Australia who have a high demand for products like the spiritual vessel bowl Urli, among the other home products, and furnishing products like quilts and pillow covers sell well.”
A curated list of products, with prices starting at $20, will be available for the overseas markets, Gupta said, adding that in the Middle East, the company expects good demand for its lehengas, salwar suits and kundan jewellery, while in New Zealand it expects to push furnishing and home products.
Source: The Economic Times
