Pune-based meat delivery startup EasyMeat.in has signed a one-year revenue-sharing agreement with Venky’s, a subsidiary of the VH Group that specialises in processed chicken meat products.
The startup will take about 15% commission for each Venky’s product sold through its online portal, besides an upfront listing fee payment from Venky’s. “We have focussed on sourcing raw, fresh meat until now. Through the partnership with Venky’s, we will get the opportunity to explore the processed and frozen food section as well as receive guidance on these aspects,” said Shiva Sharan, Co-Founder of EasyMeat.in.
According to a spokesperson from Venky’s, the partnership was established after a thorough checkup of the cold chain process at the startup. “After guiding them on certain aspects, we felt it is a good partnership to go ahead to increase our online presence. It will provide our customers the convenience of Venky’s products delivered at their doorstep,” the spokesperson said.
Launched in July 2015, Pune-based EasyMeat.in plans to expand its services to Bengaluru soon. It is in talks with investors to raise its first round of funding within the next few months. Sharan didn’t disclose the sales figures of the startup but pegged the average billing amount at Rs 550.
The startup sources the meat from nine national and international suppliers and offers up to 90 products. The meat-delivery startup, which depends on an inventory-based model, stores approximately 50 kg of meat on a daily basis.
The leftover meat is sold to restaurants at a 25% discount the original price, thereby bringing down its monthly waste to mere 0.2% in an industry that sees up to 15-20% wastage on a monthly basis, Sharan said.
Source: The Economic Times
