India’s oldest food tech company, Burrp.com, is expanding its offerings into customer relationship management (CRM) and loyalty solutions for restaurants which.
Pradeep Prabhu, co-business head, said, “This would be a white label offering which will be powered by Burrp and can be customised by the merchants. Alternately, they can use a common Burrp platform. A beta version of the loyalty programme will be launched in April.”
The company is currently present in 14 cities and plans to expand this to 26 over the next 18 months. Next on the agenda is also rolling out a transactions function on the website and app and a user interface (UI) refresh.
Abhishek Chhajlani, co-business head said, “We’ll be introducing online ordering and reservations – for tables as well as for events. The events would be restricted to those taking place at F&B venues.”
The company had done a trial run with events and reservations for New Year Eve last year. The duo said that going ahead, the focus would remain on enabling the merchants or restaurants do better business and improving the search and discovery experience for the end customer by bringing in greater personalisation.
Source: The Economic Times
Image Courtesy : The Economic Times
