Restaurant customer engagement and marketing platform Mobikon has acquired Mumbai-based social and marketing solutions provider MassBlurb in a mixed equity and cash deal estimated to be around $1 million.
The acquisition will help the Jungle Ventures and Asean tech-fund Qualgro-backed Mobikon to integrate online review management, website automation and other services to its clients.
“Our customer overlap is less than 6 per cent and with the current acquisition, the restaurants can manage loyalty, social engagement and other features on a single system,” said Samir Khadepaun, founder of Mobikon, which has offices in Pune and Singapore, and clients across India and South East Asia.
“We have also come up with an integrated dashboard where they can monitor order flows offline and through aggregators and manage the lifecycle of the customer.”
The founders of MassBlurb will be taking up key roles in Mobikon with Sanket Shah managing key accounts and partnerships, and Pankit Chheda working on new product initiatives.
The acquisition will help Mobikon add 200 restaurant brands in India. Mobikon has a plan of on-boarding over 800 restaurant brands by the end of year. It currently works with brands including Radisson Hotel, JP Palace, Copper Chimney, Shankey’s Pizza, Swensens, City of Dreams, Secret Recipe and Red Crab Group.
Source: The Economic Times
