Online marketplace Paytm has scaled its online-to-offline (O2O) same day delivery across 20 cities in categories including large appliances and mobiles. The marketplace had started O2O deliveries in October 2015 to meet the demand for the festive season.
The service allows sellers to charge a premium for the delivery depending on the category of the goods delivered. “The packing and installation in case of appliances is done by the sellers themselves. With this, we are able to cover a critical category of large appliances that cannot be shipped by traditional warehousing models,” said Sudhanshu Gupta, VP at Paytm.
Delivery and installation of large appliances remains a pain-point for online marketplaces. Flipkart, which claimed earlier this year that large appliances will drive growth in FY2016-17, has set up a dedicated facility for delivery and installation of large appliances for improved customer experience.
At present, the marketplace ships close to Rs 20-crore worth orders in a month through its same-day delivery service.
Of the 1.2 lakh sellers registered on the platform, around 3,000 partnered with Paytm for shipping large appliances locally.
Source: Economic Times
