Hyperlocal delivery startup for medicines and healthcare products, Pluss, has tied up Patanjali Ayurved, the consumer products company, Co-Founded by Yoga guru Baba Ramdev.
As per the terms of the partnership, Gurgaon-based Pluss will sell Patanjali’s range of fast moving consumer goods products, including, staples, groceries, nutrition, healthcare, skincare, dental care and toiletries, through its app, across Delhi and the National Capital Region, according to a press statement released by the company on January 28.
“We are quite confident of this tie-up with Patanjali. The brand has already secured a position in the list of top five FMCG companies of India with an enormous consumer base and therefore, we, as an on-demand platform that addresses the consumers’ urgent pharmaceutical and health needs, decided to bring them on board,” Madhulika Pandey, Co-Founder of Pluss, said in the official statement.
Founded in 2015 by Pandey, Atit Jain and Tarun Lawadi, Pluss, which currently serves four product categories – baby care, pet care, personal wellness and daily essentials – is backed by venture capital firms, IDG Ventures India, Singapore’s M&S Partners and US-based Powerhouse Ventures.
It also counts Snapdeal Co-Founders Kunal Bahl and Rohit Bansal, as well as Anand Chandrasekaran, the Chief Product Officer of India’s largest online marketplace, among its early investors.
The startup earns revenue by charging partner pharmacies a certain percentage of every order placed through the Pluss platform. The company also promises to deliver medicines within 60 minutes with the help of its own fleet of 50 delivery workers called ‘Pluss Men.’
Patanjali, the Ayurveda-focused FMCG Company, which claims to have crossed Rs 2,000 crore in revenue, has emerged as one of the most ambitious players in India’s packaged products sector in recent times.
The company primarily focuses on six big product portfolios – a breakfast range, which includes cornflakes, Chawanprash, dant kanti or oral care products, kesh kanti, or hair care products, ‘healthy’ noodles and ghee, or clarified butter.
Source: The Economic Times
