Primarc iVenture to help start-up business


Kolkata-headquartered retail and realty player Primarc Group has now floated a new company called Primarc iVenture to nurture and foster business ideas and promote start-up ecosystem. Primarc iVenture will help start-ups by funding and guiding them to grow and carve their own success stories, with the ambition to fuel an entrepreneur’s passion, commitment and integrity. “I am […]


pansari1Kolkata-headquartered retail and realty player Primarc Group has now floated a new company called Primarc iVenture to nurture and foster business ideas and promote start-up ecosystem.

Primarc iVenture will help start-ups by funding and guiding them to grow and carve their own success stories, with the ambition to fuel an entrepreneur’s passion, commitment and integrity.

“I am very optimistic on the start-up eco-system both in West Bengal and India. West Bengal government has an enhanced focus on entrepreneurship development and supporting start-ups.  As successful entrepreneurs, it is our duty to support and mentor budding ideas,” said Sidharth Pansari, Group Director.

Primarc iVenture will invest in several start-ups and enterprises, whether they develop a product or business services. It will also fund a marketing strategy, if it stands out.

“Primarc iVenture is geared to guide early stage investment, all rounds of funding or expansion. This new business will generate more wealth, employment and boost the country’s economy,” said Pansari.

Top company officials said that it will help start-ups to develop sustainable products, services and systems through constant innovation by providing support like financial investments, kick-starter support and assistance, mentoring and support, using and sharing Primarc’s expertise and resources to develop and nurture ideas.

Although Primarc iVenture has been floated now, the group has been helping develop and support ideas that create huge social impact and help transform lives. iKure, Sampurna Earth, Catapooolt, Design Café, Swarna Pragati, Ketto are just few cases in point.

“We have been and will constantly look for exceptional ideas which can impact the world or society we live in,” said Pansari.

Primarc Group owns and operates over 45 outlets across various formats across east India including Raymond, Color Plus, Park Avenue, Essence, STORY and so on. It has over 4 million sq. ft. of residential projects under development.

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