The Indonesia fitness industry on the whole had seen an expansion from the year 2010 to 2015. The overall fitness industry of Indonesia includes the fitness services market and the fitness equipment market. The growth rate accelerated through the years from 2010 till 2012. The increasing number of subscribers in the industry led to the huge leap in revenues. The high growth rate came from the rise in consumer confidence. The improving business environment of Indonesia brought an investor friendly climate.
This was the time when the maximum numbers of gym chains of organized fitness centres were established. Hence, the fitness services market of Indonesia received a major boost during 2009 to 2011. An increased number of gym chains increased the demand for fitness equipment as well. according to the Market Research Analyst, Ken Research.
The fitness industry in Indonesia has been segregated into two parts namely the fitness services and the fitness equipment market. The fitness services market has always occupied a major share of the entire fitness industry in terms of revenue. The fitness centres provide the subscribers with a variety of plans to accommodate the high and middle income category subscribers.
The market for fitness services in Indonesia had been growing at a remarkable rate over the past few years on account of favorable demographics, changing lifestyle patterns and an overall rise in demand for fitness services. An increased penetration of fitness services in the corporate and specialized group trainers had also aided in the growth of this market.
There is an incentive for people to become personal trainers as the fitness market had gained attractiveness during 2010 to 2015. Since trainers are required to monitor the fitness activities of subscribers, there was bound to be a positive correlation between the number of personal trainers and the number of fitness clubs.
The fitness services market in Indonesia can be categorized by their concentration in the top tier cities. The fitness services had always been absorbed by the urban and semi-urban areas of the country. It had been estimated that around 85-90% of the fitness centres in the country were located in the top ten cities.
According to the Market Research Analyst, Ken Research. The fitness centres in Indonesia provide a wide range of services. The services are not limited to stand alone gym facilities given by cardio and strength equipments, but various kinds of other activities. These activities form the unconventional methods of maintaining and inculcating fitness. The allied activities and services have majorly driven the growth of this industry during 2010-2015. Pilates, Yoga, Martial Arts, Zumba, Salsa and Swimming are some of the allied activities that fall into this category.
The cardiovascular fitness machines were originally developed for training purposes and not for the purpose of fat reduction. These equipments were developed for the people who could not go outside for physical activities. However, with the rise in obesity and lifestyle diseases among the Indonesian population, the demand for these cardiovascular equipments had been increasing by both institutional as well as the home users. There were a variety of cardiovascular equipments available in the Indonesia markets which were mostly imported from foreign well established brands. according to the Market Research Analyst, Ken Research.
