Facebook and start-up accelerator TLabs have entered into a partnership to support the mobile startup ecosystem in the country.
Both entities will build on the knowledge and learnings of in-house senior mentors to engage and educate entrepreneurs. As part of the partnership, they will co-host events for solving issues around user experience, analytics, app installs and monetization.
“It’s an incredible step by Facebook for the mobile ecosystem, and start-ups would be highly benefited from being a part of the Facebook global community,” said Abhishek Gupta, Chief Operating Officer of TLabs. TLabs is Times Internet Ltd’s (TIL) start-up incubator.
Facebook will also provide FbStart referral codes to TLabs for use by TLabs’ mobile portfolio companies. FbStart is a global program designed to help mobile startups build and grow their apps. Startups with a live mobile app on Google Play/iOS stores, or a working messenger bot, can apply for the FbStart program. Membership is awarded to selected startups after a review by the Facebook team.
These start-ups will receive ad credits from Facebook and benefits from more than 30 partners, including AWS, Dropbox, Sales-Force and MailChimp. Along with these benefits, startups in the FbStart program will also get support and mentorship from Facebook’s product experts and join an exclusive community of global start-ups.
Satyajeet Singh, Head, Product Partnerships, Facebook India, said that partnering with TLabs was a progressive decision towards creating an empowered start-up ecosystem in the country.
Source: The Economic Times
