Facebook on April 11 announced updates and new features to its mobile solutions for advertisers after hitting five million active advertisers on its platform.
Among the updated features is the optimisation of the Ads Manager App to increase the ease of managing ad performance and gain insights. At a glance, users can see how ads for their Pages are performing and compare the performance week by week.
The improved navigation allows users to switch between accounts and select up to five ads for side-by-side comparison. New one-click options have been introduced to reinstate high-performing ads and refine or add new interests to audience targeting.
In a response to businesses wanting faster, easier and more cost-efficient ways to create new content, Facebook created Mobile Studio, to show businesses how easy it is to create ads using only a mobile device.
Mobile Studio offers tips and simple tools to help bring businesses to life without eating up time, energy or resources.
Blueprint eLearning courses give users the power to learn best practices for advertising on Facebook’s family of apps and services at their own pace. The online education platform is available in ten languages.
In November 2016, Facebook announced a single inbox to manage communications across Facebook, Messenger and Instagram within the Pages Manager App. Facebook is now expanding these capabilities to desktop to better allow businesses to keep up with customer communications.
Facebook has made it easier to run global campaigns from anywhere and created new solutions that help businesses connect with new customers including international Lookalikes to help businesses find new people that look like their best customers in other countries. Worldwide Region targeting helps businesses set up a global campaign and find efficient conversions.
To get more insight into how businesses grow, Facebook created the Facebook Small Business Council, which features stories of dedication, passion, and resilience from more than 40 businesses across a variety of industries and geographies. Small Business Council has been launched in the US, India, Brazil and Germany with plans to announce councils in more countries later this year.
Source: Digital News Asia
