International e-payment gateway Telr announced the launch of the first merchant self on-boarding solution in India that will enable fast and seamless integration without upfront costs. The launch aims to assist the country’s merchants in building robust online businesses through its rich, secure payments gateway as well as value-added services.

TeTelr’s lr’s entry into the Indian economy is an interesting prospect as it offers its competitors a new, fresh, dynamic and progressive approach to focus on the SME and start-up industry.

It reduces on-boarding time by over 50 percent by advising on the specific documentation based on company type and ownership structure and allowing electronic uploading of the same.

Entrepreneurs can thus focus on their business by saving time on lengthy physical paperwork. Telr will enable online payments solutions for merchants using both websites as well as social media channels such as Facebook, Instagram and mobile apps.

“In emerging economies such as India, where new-age start-ups and online businesses are establishing themselves as the major growth drivers, there is an urgent need for the payments industry to evolve beyond being just a payments facilitator,” said Co-founder and CEO, Telr, Sirish Kumar.

“New online businesses often face a lot of challenges such as high fees and endless paperwork during their early stages; Telr has been launched to introduce innovation when it comes to online transactions.

We are here to eliminate the fragmentation that exists between key stakeholders in the e-commerce markets such as merchants, logistics services, web store providers and banks in order to facilitate seamless, smooth business growth,” added Kumar.

Source: ETRetail.com