Coming June, weavers in Prime Minister Narendra Modi’s constituency Varanasi will be taught skills like photography, marketing, packaging and inventory control so that they can sell products directly through e-commerce , as part of a pilot programme.

“We are going to do a pilot project in Varanasi. We will enroll over a thousand weavers and teach them photography, cataloging, packaging inventory control, etc. so that they can sell their products directly through e-commerce. It is a one-year project,” Development Commissioner (Handlooms) Alok Kumar told PTI.

Funds for the project are being provided by Rural Electrification Corporation under a corporate social responsibility (CSR) programme, Kumar said.

According to estimates, around 27 per cent of the population in Varanasi comprises weavers.

Source: The Economic Times

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