Ecommerce startup Dreamworld Digital, which runs online retail store BollyWoo.ooo focused on Bollywood fashion and trends, is in talks with three leading private equity players to raise $5-6 million, Founder Vinayak Kalani said.
The company wants to use the funding to expand from apparels business to Bollywood locations tourism.
“We launched BollyWoo in February and without much promotion we are already seeing 20-25 orders per day,” said Kalani.
“We have close to 4,500 active subscribers, out of which 20 per cent are returning customers. We have managed to create a new revenue stream for film producers and are now looking at expanding it,” he said.
Kalani has invested about Rs 1 crore in the business, which has so far generated nearly Rs 8 lakh in revenues.
The company ties up with film producers to get movie clips and manufactures the outfits wore by the actors, by finding the closest material.
It has tied up with films including Tamasha, Cocktail, Pyar Ka Panchnama 2, Roy and 7 Hours to Go, among others.
“This is not like licensing and merchandising. We are not using any character, logo or dialogue from the movie. We are selling clothes, very similar to what the actors were wearing. We also share 7-10 per cent of the revenues generated from the sales with the producers,” said Kalani.
He said the company wants to launch Bollywood locations tourism, wherein the company will partner travel agencies to create custom made Bollywood theme tours.
“Bollywood is much larger than just apparels. It cuts across age groups and demographics. We have seen people wanting to go to the locations where our films are shot. So we are planning to launch the service, wherein we will arrange Bollywood theme tours, overseas and domestic, with travel agencies,” he said.
Source: The Economic Times
