GenNext Hub, a Reliance Industries Ltd-backed startup program, entered into a partnership with Invest Ottawa on April 20 to create a bridge to engage innovative startups from India and Canada.

For starters, they have inked a Memorandum of Understanding (MoU) that includes co-branding, events invitation and information sharing, the company said in an official statement.

Invest Ottawa is the city’s primary partner in economic development delivery. The arm’s length organisation undertakes economic development programs in entrepreneurial mentorship, startup development, business incubation services, commercialisation, targeted sector development, investment attraction, business retention, expansion and global trade development.

The two-year MoU was inked in Mumbai by Reliance Industries Senior VP Rajan Luthra on behalf of GenNext Investment Advisors LLP, and Bruce Lazenby, President & CEO, Invest Ottawa, in the presence of Mayor of the City of Ottawa Jim Watson and Canadian Consul General in Mumbai Jordan Reeves.

The Mayor of the City of Ottawa is the co-chair of Invest Ottawa’s Board of Directors.

Invest Ottawa will scout, evaluate and nominate selected startups from Canada for Proof of Concept (PoC) focused programs with Reliance business units across selected themes such as logistics, security, network. It will also participate in the GenNext Hub Startup Accelerator Program and connect with ecosystem partners in Canada and US.

Invest Ottawa will also facilitate a startup exchange program taking the GIH start-ups to Canada. It will also provide networking and logistical support to startups.

Source: The Economic Times