Gurgaon-based Skrilo, a mobile marketing and rewards platform, has raised $1.5 million (about Rs 10 Crore) from angel investors including Livspace CEO Anuj Srivastava and Arvind Tiku, Chairman of AT Capital Group.

The company will use the money for marketing its rewards program, developing new products and enhancing its technology. “The current scenario offers only intrusive mobile marketing solutions, which is not readily acceptable by consumers. Our platform engages consumers meaningfully in the mobile space,” said CEO Manish Sinha.

The platform helps businesses to engage with customers and connect with them in a targeted manner. The one-stop rewards platform incentivizes customers to engage with brands and merchants.

“This is a very large market, a hard problem to crack and scale, and the Skrilo team with its background in creating companies, technologies, and their overall business acumen is one of the best I have come across to solve this complex problem,” said Srivastava. Starting with Southeast Asian countries, Skrilo aims to expand internationally over the next 2-3 years.

Source: The Economic Times