Lifestyle start-up CityShor has received angel investment from Gujarat Angel Investors Network (GAIN). Launched by entrepreneurs Pallav Parikh and Pankaj Pathak in 2013, the start-up provides information on local products, places and things to do around the city.

CityShor also provides a platform to local businesses to visually market their products, places and services. Started from Ahmedabad, CityShor has expanded its presence to Pune and now aims to launch services in Bengaluru.

“The primary aim of generating this round of funding is to launch CityShor in Bengaluru, expand our content distribution and increase the team strength to deliver the best. Since its inception we have focused on creating a community of followers, and now, when it is done, we are looking at expanding our footprint”, said CityShor Co-Founder Pallav Parikh.

Piyush Agrawal of GAIN said, “CityShor has been a big brand in Ahmedabad with more than 600 clients till date. I see it as a clear-cut self-sustaining business with almost negligible competition across India. The business fits into GAIN philosophy of investing in businesses with revenue generation and with positive unit economics from the word go.”

GAIN, a Vadodara-based angel network with a focus on start-ups in tier 2 and 3 cities, creates a platform for investors in these cities to identify, mentor and invest in start-ups.

CityShor said it aims to achieve over Rs. 2 crore in revenue next year.

The platform is a hit among small-sized retailers, who can take on established brands by online marketing, resulting in increased foot-falls and business, the company added.

Source: Business Line