Bengaluru: Marketing automation platform Wigzo has raised an undisclosed amount of funding in a bridge round that was led by existing investor 3one4 Capital. The round also saw the participation from Aarin Capital, Advantedge Partners and a bunch of angel investors, including Arjun Sharma of Select Hospitality, and Mohit Gulati of Altius Ventures.

The Delhi-based startup plans to utilise the fresh funding to expand into North and South America. The startup is also looking to hire for its top deck as it eyes global expansion, CEO Umair Mohammad told.

Wigzo has a plug-and-play solution that helps marketers effectively personalise all customer touch points across various channels, including email, mobile and web pages.It provides a comprehensive set of tools built for marketers that enables a machine-intelligence driven personalised campaign.

“Since the product addresses the problem (that is) global in nature and we have huge demand coming from overseas markets, it makes perfect sense to actively expand in new regions,” Mohammad said.

Intelligent personalisation has evolved as one of the hottest spaces in digital marketing technology, with the industry growing at 24% CAGR, according to Gartner.

While it has emerged as one of the key focus areas for marketers across industries, only 10% of digital marketing teams are satisfied by their current efficiencies.

“Wigzo has delivered an orbital shift in re-targeting efficiency to a very healthy spectrum of clients -early-stage product companies, financial institutions, new media platforms and niche online retailers,” said Pranav Pai, founding partner at 3one4 Capital.

“We are very excited to see the rapid evolution of this value proposition, and we are looking forward to working with the team more closely as they scale beyond India.”

Source: The Economic Times