Pune-based meat delivery startup EasyMeat.in is in the process of acquiring meat delivery player Nonveggies in an undisclosed all cash deal.

“The Nonveggies team is located in the western part of Pune which is not close to our warehouse that is located in central Pune, through this acquisition we are better able to cover the entire city and get access to their customer base“, said Shiva Sharan, Co-Founder of EasyMeat.in.

Nonveggies claims to have a unique customer base of over 1,500 users, out of which 68 per cent are repeat customers. Launched in December 2014, Nonveggies claims to have built a strong customer base in western Pune that Easymeat in will now have access to.

“We get around 1,000 orders a month in western Pune, we also have an additional 300-400 unregistered users and have tied up with 12 to 15 vendors for the three meat categories we offer“, said Gaurav Saxena, Co-Founder of Nonveggies.

EasyMeat.in claims to have a monthly growth of 30 per cent and in July received 45 orders on a daily basis. Through the acquisition, the startup aims to reach 100 orders a day by September.

The company sees the largest amount of traction from users for its poultry products, followed by seafood and mutton. They have tied up with 9 suppliers and are increasingly targetting the B2B segment through partnerships with restaurants.

“Murphies restaurant in Pune is one of the names we can disclose in terms of our partnerships, the B2B segment through restaurant partnerships is likely to show good profits in the coming months“, added Sharan.

In terms of future plans, the meat delivery startup is targetting Bengaluru in the next three months.

Source: The Economic Times