Test preparation platform OnlineTyari has acquihired photo-sharing application Plix in a cash-and-equity deal valued at about $1.5 million (Rs 10.2 crore).
As part of the deal, Plix’s seven member technology team will join OnlineTyari within a month to work on technologies and come up with different use cases for test preparation.
OnlineTyari, set up in 2014 and backed by the Michael & Susan Dell Foundation, is a multilingual platform for various entrance tests for public sector units, government jobs and higher educational institutes.
“We wanted to bring in technology expertise we did not have,” Vipin Agarwal, chief executive of OnlineTyari, told. “We zeroed in on Plix because of the technology they created on image and pattern recognition.”
Instalabs-backed Plix was launched eight months ago as an application that uses face recognition software to help users request their pictures from friends. “The core technology is pattern recognition, which would help the user understand which of their pictures are with their friends,“ said Apurv Chawla, Founder of Plix. “This same technology can be used on the platform of OnlineTyari to recognise patterns and personalise tests, among other things.”
Currently available in English, Hindi and Marathi, OnlineTyari records 4 lakh unique users per day. It aims to make content available in all the top Indian languages by mid-2017.
Source: Economic Times
