Online real estate advisor PropTiger has acquired Gurgaon-based virtual and augmented reality & 3D visualisations startup 3DPhy.

“With this acquisition, PropTiger aims to advance its technological platform to further enhance its hi-tech marketing solutions for developers,” the company said in a statement.

PropTiger had recently acquired Bengaluru-based interactive technology firm OoBi. The company intends to offer greater flexibility and choice and improved user experience to its customers by providing holistic, end-to-end technology and consulting solutions.

This new acquisition will help PropTiger make the home search experience more immersive. With its virtual walk-throughs, 3DPhy enables builders and brokers to showcase multiple properties over phones, laptops, tablets or head-mounted devices.

Dhruv Agarwala, CEO, PropTiger.com and makaan.com, said, “With mobile devices overtaking desktops, the real estate sector has become one of the prime sectors where people want to have the ability to search anywhere and anytime, and that is a big priority for us. We are excited to work with 3DPhy and the acquisition reiterates our commitment to provide best in class user experience. It further solidifies our lead in the industry.”

Amit Shekhar, Co-Founder and CEO of 3DPhy, said, “We are excited to partner with PropTiger. Together, we will offer a comprehensive technological solution to meet the changing needs of our customers. We are delighted that PropTiger believes in our technology and strategic vision; this will enable us to bring even greater value to customers.“

3DPhy creates and simulates a near-real experience for prospective buyers through 360-degree panoramas and virtual tours. These tools allow home buyers to not just “see” the surroundings, but also “walk” in them and effectively judge the sizes, shapes, spaces, and dimensions. The startup was founded by a group of IIT Kharagpur alumni— Amit Shekhar, Rajeev Kumar, Uttam Kumar and Raghvendra Polinki.

Source: The Economic Times