Serial entrepreneur Sashi Reddi, through his seed-stage venture capital fund SRI Capital, has invested $1.3 million in two SaaS startups — Yellowdig in Pune and Zuppler in Delhi making it a total of 15 SaaS startups in his current portfolio of 23 companies.

Reddi believes that enterprise software startups are going to be the new wave in the market. “We need to realise that the Amazon of India will be Amazon,” said Sashi Reddi.

“Indian consumer startups need to deliver offerings or adopt business models that are unique to this country. There are also opportunities in enterprise software where product fit can be tested out in India and then taken to overseas markets.”

Headquartered in the US and based out of Pune, Yellowdig has created a course collaboration software that universities can use as a complement to their current learning management systems.

University of Pennsylvania, Northwestern and Duke University, among others, are already on its list of clientele.

“I am excited to have Sashi join in as one of our investors,” said Shaunak Roy, CEO of Yellowdig.

“We are experiencing rapid growth of our SaaS platform in higher education in the US, and we see a lot of potential to grow in the adjacent K-12 and corporate e-learning markets.”

On the other hand, Zuppler’s software technology targets independent restaurant owners to help them streamline all the technologies through the Zuppler platform and take control of all their online customers.

Reddi, who keeps travelling between Hyderabad and Philadelphia, recently also invested about $1 million in Pune-based SaaS startup, WorkApps, which has tapped into the enterprise workflow collaboration space to help these organisations augment communication efforts, improve efficiency and change the way people collaborate and work together.

Yellowdig, Zuppler and WorkApps plan to use these funds to scale up and roll out their products in global markets.

Source: The Economic Times