After ‘FunToys’, Kolkata’s Fantacy Creations tries its luck with ‘FunClean’, eyes 10% market share in cleaning tool market
You do not only decorate your home during the festival season or on other special occasions, but you need to keep your home clean round the year. And now cleaning every corner of your home—and yes, even the obscure corners—is actually being made very easy and hassle-free, courtesy Fun Clean, a range of home cleaning products from the stable of Fantacy Creations, makers of popular soft toys brand- FunToys. Mind you, the cleaning tools/accessories market in India is estimated to be nearly Rs 1000 crore. And there is still a gap between demand and supply. Kolkata-headquartered ‘Fun Clean’’s business model thrives on that unmet demand.
“FunToys is now well managed by my elder son Abhineet Gupta and therefore I was tempted to re-invent myself and start a second innings. Even if we manage to capture 8-10 per cent of the market share in the the cleaning tools/accessories market, we are through,” said Gupta.
On offer from the FunClean’ stable are: string mop, floor wiper, twist mop, chenille flat mop, round mop, magic bucket, flat cotton mop, telescopic twist mop, large twist mop, for your ceiling kit, for your kitchen and bathroom kit, for your rest rooms, for your clothes, car and others.
“Our country is experiencing rapid progresses. The rapid economic upliftment, which until recently was enjoyed by a select few, is now being enjoyed by all classes of society. This along with education and exposures to the outside world, has made people more aware of their rights and choices. As a result, suddenly there is a dearth of domestic helps. Hundred days’ income guarantee scheme scheme of the government has also marginalized the influx of people from rural to urban areas. The new upwardly mobile Indian is left clueless to the problem of a shrinking population of cheap labour to substitute as domestic helps in Indian homes. This was the trigger for roll out of Fun Clean range,” said Lob Gupta, Chief Executive Officer (CEO), FunClean.
After creating a success story out of its soft toys brand- funtoys, Gupta seems well set for yet another success run-this time round-with another product- fun clean. Starting out of their family home at Jadavpur in South Kolkata and supported ably by the husband-wife-duo (Lob Gupta and Bisistha Gupta), the company has now spread its wings in Orissa, Mumbai, Pune with retail presence all across the country.
The company is engaged in offering a wide range of string mop that is made using finest quality of raw material that is sourced from reliable vendors of the industry. These are available in various sizes, shapes, and finish as per the clients requirements. The complete gamut of microfiber string mop delivered by us is highly appreciated for their various unmatched featured such as light weight, easy to use, abrasion resistant, and long life. Owing to the unmatched features, the complete housework will be done easily, quickly, and in a healthy manner, ensuring a clean house without difficulty.
The rayon string mop are widely used in homes and office for cleaning purposes in homes, offices , halls, malls and other embellishments. And the cotton string mops are provided with removable high rise wheels to ensure easy movement. Moreover, this microfiber dust mop is available in various specifications and can be availed at industry leading prices, he said.
Gupta claimed that the entire range is easy to use and handle, easy maintenance, light in weight, abrasion resistance, easy to absorb water and dust particles, easy and effective cleaning and reflects durable finish.
The USP of the FunClean range is that they are made of stainless steel, 100 per cent virgin plastics, micro fiber. It’s hygienic and it does not involve any hand contact. It’s energy efficient and saves water. It also does away with the risk of bending and lower backache.
So now get the complete housework done easily, quickly, and in a healthy manner, ensuring a clean house without difficulty.
